The Frankly Mattress vs. Cocoon Classic
Frankly, we’re 2” taller (probably because we have more layers) and cost about $100 less everyday.
CompareSee How We're Different
|Mattress Type||Gel Memory Foam||Memory Foam|
|Layers of Foam||4||3|
|Removable / Washable Cover||Y||N|
|Proprietary Foam Design||Y||Y|
|Easy to Move||Y||Y|
|Comfort in Cool Weather||Y||Y|
|Doesn't Disturb Partner||Y||Y|
Better Sleep is in the Details
Why 4 Layers?
Basically it equates to 2 layers of comfort and 2 layers of support. The top, comfort layers keep the mattress cool, distributes weight and relieves pressure points. While the bottom, support layers of a mattress provides rebound, bounce, and stable foundation.Learn More
Why 12 inches?
Bigger… or taller… isn't always better, but when it comes to memory foam mattresses – 12 inches is ideal. Primarily because it provides increased support, durability and longevity to the mattress. Secondarily, because fitted sheets seem to fit better – and don't slip off in the middle of the night. Lastly, and not to be vain… but it just looks better.
Why Gel Memory Foam?
Memory foam is great and super comfortable. But pure memory foam draws heat. Adding the cooling properties of gel to memory foam drastically prevents a mattress from heating up. Resulting in cool, comfortable sleep.
6 out of 5 stars!
If I could give it another star I would! I feel like I'm in heaven when I'm laying down. The bed cradles and supports you at the same time. Pure magic.
- Susie H.
Finally getting a full night's sleep
For the first time in a long time, I'm sleeping through the night thanks to Frankly. So long spring mattress!
- Jake R.
Bed is great! No tossing & turning anymore for me and my back pain has seemed to subside as well. Thanks Frankly!
- Christian J.
So, What Makes Our Pricing Honest?
"Doing right by our customers."
The Frankly Mattress is constructed with the same quality materials as much more expensive mattresses; however, a big difference is that we’re not looking to rip you off.
While many companies look to take margin wherever and however they can get it, we believe that value and doing right by your customers wins the day.
That’s why we choose to deliver a great product at a fair margin.
"The sizes that sell."
Just Two Sizes
King and Queen mattress sizes are the most popular by far. Stated plainly, those are the sizes that sell.
By focusing on only King and Queen mattresses we’re able to streamline everything from production to packaging and pass the savings onto our customers.
Bonus, it also cuts down customer confusion when it comes to sizing, which helps us keep our return rates even lower.
"Running smarter, not harder."
At Frankly we believe that small teams can do big things.
And more importantly, our small team helps us better manage our bottom line. And the better we can manage our bottom line, the more value we can deliver to our customers.
We’ve structured our business to run smarter, not harder. Enabling us to scale quickly without impacting our product or service.
"Efficient. Efficient. Efficient."
Yes, logistics is as fun as it sounds.
Just kidding. It’s actually quite boring, but super important. We’ve selectively placed warehouses all over the country to help us better serve our customers.
A smart approach to logistics allows us to get product to our customers quick and at a lower overall cost.
"No fancy, expensive boxes."
What’s a fancy white box with large graphics worth to you?
Especially after it gets beat-up being delivered. (They all do.)
The answer is not much. Instead of building in the cost of a fancy box, we choose to keep it simple - brown box, black type.
You’d truly be amazed by the savings.
Simple Marketing Practices
A big thank you to whoever coined the phrase, ‘Keep it simple, stupid.’ It’s become a bit of a mantra here at Frankly. Especially when it comes to our marketing practices.
We’ve kept things simple by eliminating almost all printed materials, making videos to communicate various concepts (like unboxing our mattress) and tastefully packing our website with all kinds of meaningful information.
What kind of mattress is a Frankly?
The Frankly Mattress is a luxury memory foam mattress thoughtfully designed and engineered to balance comfort and support to deliver a great night’s sleep.
How firm is the Frankly Mattress?
We consider the Frankly Mattress to be Medium/Firm. Which for some is more firm and for others, is more medium. It's definitely not mushy, squishy or gushy... or hot... or uncomfortable. It's awesome! And more importantly, it will help you sleep better.
What is the 60-Night Sleep Trial?
You can return your mattress hassle-free within 60 nights of it arriving on your doorstep, because above all, we care about customers and want you to find the mattress that’s best for you.
Can I finance my Frankly purchase?
You bet! We offer 0% financing for 3, 6 and 12 months through Affirm. And guess what - it's easy to do online! Just select "Affirm" as your payment method at checkout to complete the application process.
How long will it take for my mattress to arrive?
It typically takes 3-5 business days to receive your order from the date of ordering.